Destemida Beer – Label and logo redesign

This redesign project is one of my favourite works so far.

Destemida (“Fearless” in portuguese) Beer is a small brewery from Brazil that contacted me for a logo and label redesign.

The original label was too confusing, the beer style is almost hidden at the top bar, and the woman depicted looked more like a mysterious woman rather than a fearless one.

My proposal was to revamp the whole identity, logo included. I also did a design for a future canned version.

Here you can see some of the proposed designs.